Is Bloom Investing Legit?

Weighing the legitimacy of Bloom, the investing and financial literacy app for investors aged 13+, across 10 key factors. Today we'll explore if Bloom is legit, based on licensing, fees, and investing features.

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Last updated:
April 26, 2024
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First published
July 11, 2023
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Original Bloom Press here

The options for investors under 18 and young investors are scarce in general. Most services require you to have a bank account with them, and others have limited investing features. Still, it is important to perform due diligence and ensure that your investing journey is off to a good, protected start. 

Here are the factors we’ll walk through to weigh the legitimacy of Bloom, the investing and financial literacy app for teens under 18 as well as young investors.

  1. Minimum Account Balances
  2. Trade Commissions
  3. Safety Features
  4. Learning and Ease of Use
  5. Investing Features
  6. Investment Assets
  7. Financial Security
  8. Education
  9. Licensing
  10. Cost

The ten factors above make Bloom one of the best teen investing apps for investors who care about financial security, education and investing features.

Minimum Account Balance

Bloom has no minimum account balances. The minimum deposit amount, due to standard deposit rules, is $1. This means any young investor can start investing spare change to help them build wealth slowly over time.

Trade Commissions & Fees

Bloom is a zero-commission investing app, so investors can buy and sell stocks without paying a trade fee on each order. An investor's buying power is solely used for investing and building wealth. Bloom also does not profit from Payment For Order Flow, so Bloom is not incentivized to encourage young investors to place trades, unlike other investing apps.

Bloom takes a standard 3% fee on debit card deposits, but has $0 fees for withdrawals and bank transfers.

Safety Features

Investing can be risky, so it’s important to have a strong safety net. Every stock has risk ratings and analyst ratings to help young people make practical investment decisions. For teen investors, parents may regulate stock selections based on risk, turn on manual approval for each one, and customize deposit schedules and criteria for their teen. Some parents set “Locked Deposits” where their teen gets funds after they have completed certain financial literacy lessons.

Investing Capabilities

Bloom offers over 5,000+ stocks, ETFs and the top cryptocurrencies. In addition to fractional trading, so young investors can purchase stocks for as little as $1, Bloom offers dollar cost averaging and conditional orders. Bloom works with Alpaca Markets to provide the latest and greatest investing features, including digital trading, fractional investing for stocks and cryptocurrencies, stock alerts, real-time market data, ETFs and dividend support. On Bloom, investors can trade stocks, ETFs and 5 of the most popular cryptocurrencies.

Investment Assets

To promote safety and prevent illegal investing behavior, Bloom does not allow options trading or day trading, unless the investor meets the legal requirements.

Financial Security

Bloom uses bank-level security and SSL to ensure your information is fully protected. We also offer fractional investing, $0 commission on trades, a learning center with 150+ education modules and an overall top-tier investing experience.

Bloom uses Plaid, Inc. to link your bank accounts, and will never store your online banking credentials. Security and safety is the most important priority to Bloom. We hold ourselves to the highest industry standards to ensure this is the case.


Very few apps offer detailed financial education. Bloom has 200+ finance lessons, styled like Instagram Stories to help teens become financially savvy effortlessly. Bloom also works with Ivy League professors and successful CEOs to produce bite sized video lessons. Teens can test their new skills on Bloom’s “Learn & Earn” center to redeem in-app currencies, participate in reward raffles and even earn stocks from Fortune 500 companies. Parents can monitor their teen’s education progress, accuracy and upcoming learning roadmaps.


Bloom Investment Advisers, LLC ("Bloom") is an SEC registered investment advisor. Bloom works with leaders in the investment and financial securities world to deliver a premium and top-quality experience.

Brokerage accounts for Bloom clients are established at Alpaca Securities, LLC (“Alpaca”), a wholly-owned subsidiary of AlpacaDB, Inc. Technology and a third-party SEC registered broker-dealer that is a member of the Financial Industry Regulatory Authority ( and the Securities Investor Protection Corporation (


Bloom charges $15/month or $120/year days to the parent or 18+ investor. The subscription supports Bloom as a business since the company does not believe selling user data and trade commissions is appropriate for any customer, especially a youth audience. The subscription ($15/mo) is effectively less than $0.52/day in exchange for helping your teen build a strong financial foundation, master personal finance and support your teens wealth building journey.